by Pat Marcello | Search Engine Optimization, Blog, Branding, Mobile Marketing
When you’re working with a new website, one of your first objectives will be to start drawing in traffic – as fast as possible. While it’s generally agreed that in the long-term, SEO and content marketing will bring you the best ROI, the main drawback of these...
by Pat Marcello | Marketing, Blog, Infographics
Earning links from reputable websites in the digital marketing world is the best way to measure the success of your content. Search engine algorithms rely a lot on linking to determine how important a site is on the spectrum out there, which is why so many businesses...
by Pat Marcello | Branding, Blog
This is a guest post written by Sabrina of BrandYourself.com. What a person does online makes a digital footprint, like a trail of all their activity that can be lead right back to them. But there’s a lot of debate whether it’s fair for employers to take this into...
by Pat Marcello | Blog, Marketing, Search Engine Optimization
I have consulted with tons of newbies over the years, and the biggest reason for their failure to thrive is not doing their homework first. In one case in point, a guy wanted to sell T-shirts, which has been a successful way for artists to make some side money...
by Pat Marcello | Blog, Email Marketing
Almost from the minute you get into business online, you hear the mantra, “Build Your List!” Sure. You’re just starting out. How can you do that, when nobody even knows your name? It’s hard. Want a solution? Read my newest article at SEMRush:...
