by Pat Marcello | Blog, Marketing
In the last couple years, J C Penney has been losing sales. They have upset their core customer base and are now trying desperately to win them back with social media. What happened? They hired a CEO who didn’t understand their perfect customer, and tried to...
by Pat Marcello | Blog, Marketing, Selling Tips
I’ve been working with an NLP (neuro-linguistic programming) client lately, which is totally cool. I’m not a genius like he is about NLP, but I have learned some of the basics. NLP helps you to work out the effects of conditioning that you received during...
by Pat Marcello | Blog, Email Marketing, Marketing
I’ve seen tons of websites during my days in Internet marketing. In fact, I used to host a monthly website review for my job and let me tell you… I’ve seen it all! Some good. Some bad. Some, downright nasty! The cool part is that when my partner in...
by Pat Marcello | Blog, Email Marketing, Marketing
Small business owners who have customers walking in the front door, often never see that potential customer again. Online, it’s estimated that only 30% of the people who visit your website will ever come back. That’s an abysmal ratio! But what if you could...
by Pat Marcello | Blog, Email Marketing, Marketing
The online world is a bit like the Wild West. It’s been tamed considerably over the years, but people still have this leery attitude about buying anything online. Oh, they’ll go with the Targets and the L. L. Bean, for example, because those are brands...
