by Pat Marcello | Blog, Local Marketing News
I would venture to guess that if you’re at least 20 years old, you remember the Napster controversy way back in the late 90’s. You could go there, find the music you liked and download it to your computer. The music industry didn’t like it because...
by Pat Marcello | Blog, Local Marketing News, Marketing, Search Engine Optimization
Last month, Bizible, the local marketing software firm did a study of Google Places ranking factors. The study involved 30 possible ranking factors, which were studied in around twenty local categories. Using 400 search terms, they looked at the first three pages of...
by Pat Marcello | Blog, Local Marketing News, Marketing, Search Engine Optimization
So many businesses get online and think that they’ve arrived on the Web! And that’s great! You really do need an online presence these days, and if you don’t have one, people wonder why. Having a website for your business really has become important....
by Pat Marcello | Blog, Local Marketing News, Marketing
You think that you don’t need to interact with your potential and current clients? Well, you do, and what better way to do it than by using the Internet? That’s what Domino’s Pizza is planning to do. Here’s a statement from a July 25 post:...
by Pat Marcello | Blog, Local Marketing News, Marketing
Groupon will soon have nothing on Google. They’re unrolling a new service called “Google Offers,” that basically works the same way. Local businesses will be able to add their coupons and special offers to the site for their local area. But you...
by Pat Marcello | Blog, Local Marketing News, Marketing
On June 13, Google announced that they will include short blurbs about your business in Google Maps search results. So, for example, when someone does a quick search for “restaurants in Sarasota FL,” the list will include your restaurant (if your website...
