by Pat Marcello | Search Engine Optimization, Blog, Branding, Mobile Marketing
When you’re working with a new website, one of your first objectives will be to start drawing in traffic – as fast as possible. While it’s generally agreed that in the long-term, SEO and content marketing will bring you the best ROI, the main drawback of these...
by Pat Marcello | Branding, Blog, Marketing
This is from Sabrina Clark, our friend at Brand-Yourself.com: These days, personal branding is essential. Whether you’re a small business owner, C-level executive, job-seeker or student, everybody has some sort of online presence. And how you look on the web matters....
by Pat Marcello | Branding, Blog
This is a guest post written by Sabrina of BrandYourself.com. What a person does online makes a digital footprint, like a trail of all their activity that can be lead right back to them. But there’s a lot of debate whether it’s fair for employers to take this into...
