by Pat Marcello | Blog, Search Engine Optimization
Learning SEO has been an incredible ride that never stops! Here is how I became interested in such a technical and time worthy effort. For those of you who don’t know me, it may surprise you to learn that I’m a professional writer. I have written 10 books...
by Pat Marcello | Blog, Search Engine Optimization
On-page SEO is the process of optimizing individual web pages to rank higher and earn more relevant traffic in search engines. It involves optimizing various elements on the page, including content, HTML tags, and images, among others. On-page SEO is essential for...
by Pat Marcello | Search Engine Optimization, Blog
Anyone interested in SEO knows that there was an algorithm shift in the force a couple of weeks ago now. Everyone scrambled to find out what the deal was, but it’s really pretty simple. Is YOUR site worthy? What’s that mean? There’s an acronym to...
by Pat Marcello | Search Engine Optimization, Blog, Mobile Marketing
How Important Is It for Your Website to Be Mobile-Friendly?We’ve had to make lots of changes in recent years, due to the speed of technology, especially when it comes to making our websites mobile-friendly. Why is it such a big deal? Take computers, for...
by Pat Marcello | Marketing, Blog, Search Engine Optimization, Social Media
When you add videos to YouTube, it’s always best practice to add great titles and descriptions (with appropriate keywords), along with your URL (First in the description, it turns into a clickable link). But… You’re searching for a very specific term Aside from your...
by Pat Marcello | Search Engine Optimization, Blog, Branding, Mobile Marketing
When you’re working with a new website, one of your first objectives will be to start drawing in traffic – as fast as possible. While it’s generally agreed that in the long-term, SEO and content marketing will bring you the best ROI, the main drawback of these...
