by Pat Marcello | Blog, Marketing
According to FreshBooks’ Annual Report re: Self-Employment, it looks like we’re moving to the home for work more than ever before. I’m all about that, of course! And women! We’re underrepresented. In 2019, 65% were men-owned businesses and only...
by Pat Marcello | Search Engine Optimization, Blog, Mobile Marketing
How Important Is It for Your Website to Be Mobile-Friendly?We’ve had to make lots of changes in recent years, due to the speed of technology, especially when it comes to making our websites mobile-friendly. Why is it such a big deal? Take computers, for...
by Pat Marcello | Marketing, Blog, Search Engine Optimization, Social Media
When you add videos to YouTube, it’s always best practice to add great titles and descriptions (with appropriate keywords), along with your URL (First in the description, it turns into a clickable link). But… You’re searching for a very specific term Aside from your...
by Pat Marcello | Social Media, Blog, Content Marketing
Video is taking over content marketing and dominating social media platforms. The moment you check your Facebook, chances are you’re greeted by at least one video post and maybe it’s IGTV content. Video content isn’t new on Instagram. Since enabling users to...
by Pat Marcello | Marketing, Blog
For twenty years, new information technologies have increased the ability for businesses to collect, store, read, share and use the personal information of individuals. These activities have had many positive effects on the economy in general and some benefits for...
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