by Pat Marcello | Search Engine Optimization, Blog
Anyone interested in SEO knows that there was an algorithm shift in the force a couple of weeks ago now. Everyone scrambled to find out what the deal was, but it’s really pretty simple. Is YOUR site worthy? What’s that mean? There’s an acronym to...
by Pat Marcello | Blog, Marketing
According to FreshBooks’ Annual Report re: Self-Employment, it looks like we’re moving to the home for work more than ever before. I’m all about that, of course! And women! We’re underrepresented. In 2019, 65% were men-owned businesses and only...
by Pat Marcello | Social Media, Blog
It is no more news that in this digital age almost everyone is online, more than 3 billion people are using social networks across the globe so it is beneficial if your company brand is on social media platforms like Instagram, Twitter, Facebook, LinkedIn, YouTube to...
by Pat Marcello | Marketing, Blog, Infographics
Earning links from reputable websites in the digital marketing world is the best way to measure the success of your content. Search engine algorithms rely a lot on linking to determine how important a site is on the spectrum out there, which is why so many businesses...
by Pat Marcello | Branding, Blog
This is a guest post written by Sabrina of BrandYourself.com. What a person does online makes a digital footprint, like a trail of all their activity that can be lead right back to them. But there’s a lot of debate whether it’s fair for employers to take this into...
