by Pat Marcello | Blog, Marketing
According to FreshBooks’ Annual Report re: Self-Employment, it looks like we’re moving to the home for work more than ever before. I’m all about that, of course! And women! We’re underrepresented. In 2019, 65% were men-owned businesses and only...
by Pat Marcello | Search Engine Optimization, Blog, Branding, Mobile Marketing
When you’re working with a new website, one of your first objectives will be to start drawing in traffic – as fast as possible. While it’s generally agreed that in the long-term, SEO and content marketing will bring you the best ROI, the main drawback of these...
by Pat Marcello | Branding, Blog, Marketing
This is from Sabrina Clark, our friend at Brand-Yourself.com: These days, personal branding is essential. Whether you’re a small business owner, C-level executive, job-seeker or student, everybody has some sort of online presence. And how you look on the web matters....
by Pat Marcello | Blog, Marketing
In the last couple years, J C Penney has been losing sales. They have upset their core customer base and are now trying desperately to win them back with social media. What happened? They hired a CEO who didn’t understand their perfect customer, and tried to...
