by Pat Marcello | Blog, Marketing, Search Engine Optimization
Do you own an offline business? Have you only recently come online? Is your website getting traffic? Or is has your business been online awhile? Are you getting customers from your website, or is it just kind of sitting there, taking up Web space? If you’re...
by Pat Marcello | Blog, Local Marketing News, Marketing, Search Engine Optimization
So many businesses get online and think that they’ve arrived on the Web! And that’s great! You really do need an online presence these days, and if you don’t have one, people wonder why. Having a website for your business really has become important....
by Pat Marcello | Blog, Email Marketing, Marketing
Small business owners who have customers walking in the front door, often never see that potential customer again. Online, it’s estimated that only 30% of the people who visit your website will ever come back. That’s an abysmal ratio! But what if you could...
by Pat Marcello | Blog, Marketing, Search Engine Optimization
A new study from eMarketer today, shows that customers want to see coupons and images in your local listing This study — done by Marketing Sherpa, a well-respected online research firm — shows these results: You’ll notice that less than half of all...
by Pat Marcello | Blog, Marketing, Search Engine Optimization
Sure, you can create coupons for your customers online, but that’s not really the idea. Think about it. With a brick and mortar store, you have a solid business, but in ONE location. If you’re in Florida, people from Ohio can’t see what you have...
by Pat Marcello | Blog, Marketing, Search Engine Optimization
Did you know that more than 33% of all searches at Google are what they term of “local intent”? It’s obvious what that means… People are looking for businesses, people, or events where they are, whether residents or vacationers. Because of this, Google...
