by Pat Marcello | Blog, Marketing, Mobile Marketing
If you’ve been awake for the past decade, you know that mobile phones have been quietly taking over . You can get email, surf the web and even watch movies on your cell phone these days, and people are learning to buy from them, as well. This is no surprise. It...
by Pat Marcello | Blog, Marketing, Search Engine Optimization
Did you know that the major search engines teamed up to create a code “standards” website? It’s called Schema.org, and if you’re not following the local business guidelines there, you’re missing out in search. There are 30 criteria to...
by Pat Marcello | Blog, Local Marketing News, Marketing
You think that you don’t need to interact with your potential and current clients? Well, you do, and what better way to do it than by using the Internet? That’s what Domino’s Pizza is planning to do. Here’s a statement from a July 25 post:...
by Pat Marcello | Blog, Email Marketing, Marketing
The online world is a bit like the Wild West. It’s been tamed considerably over the years, but people still have this leery attitude about buying anything online. Oh, they’ll go with the Targets and the L. L. Bean, for example, because those are brands...
by Pat Marcello | Blog, Marketing, Research
I just ran into a chart from Burke and Local Search Association that’s pretty telling: Do you have listings in online places? For example, do you have a yellow pages listing for your local business? How about Yahoo? And do you have a Twitter account and a...
by Pat Marcello | Blog, Local Marketing News, Marketing
Groupon will soon have nothing on Google. They’re unrolling a new service called “Google Offers,” that basically works the same way. Local businesses will be able to add their coupons and special offers to the site for their local area. But you...
