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Scoring with YouTube

Scoring with YouTube

by Pat Marcello | Marketing, Blog, Search Engine Optimization, Social Media

When you add videos to YouTube, it’s always best practice to add great titles and descriptions (with appropriate keywords), along with your URL (First in the description, it turns into a clickable link).  But… You’re searching for a very specific term Aside from your...
A Quick Guide to IGTV [Infographic]

A Quick Guide to IGTV [Infographic]

by Pat Marcello | Social Media, Blog, Content Marketing

Video is taking over content marketing and dominating social media platforms. The moment you check your Facebook, chances are you’re greeted by at least one video post and maybe it’s IGTV content. Video content isn’t new on Instagram. Since enabling users to...
Digital Marketing in the Era of Data Breaches

Digital Marketing in the Era of Data Breaches

by Pat Marcello | Marketing, Blog

For twenty years, new information technologies have increased the ability for businesses to collect, store, read, share and use the personal information of individuals. These activities have had many positive effects on the economy in general and some benefits for...
Useful Insights and Interesting Facts about User Engagement on Social Media Platforms

Useful Insights and Interesting Facts about User Engagement on Social Media Platforms

by Pat Marcello | Social Media, Blog

It is no more news that in this digital age almost everyone is online, more than 3 billion people are using social networks across the globe so it is beneficial if your company brand is on social media platforms like Instagram, Twitter, Facebook, LinkedIn, YouTube to...
Stages of a Successful Social Cycle for Effective Social Media Marketing Strategy

Stages of a Successful Social Cycle for Effective Social Media Marketing Strategy

by Pat Marcello | Blog, Social Media

A social cycle in social media marketing is simply a summary of the processes of every social activity of a brand on social media. Before, brands and businesses could wing social media campaigns on the fly. Just being present was enough. But now, the social media...
Just Built a Website? 5 Fast Ways to Get Targeted Traffic

Just Built a Website? 5 Fast Ways to Get Targeted Traffic

by Pat Marcello | Search Engine Optimization, Blog, Branding, Mobile Marketing

When you’re working with a new website, one of your first objectives will be to start drawing in traffic – as fast as possible. While it’s generally agreed that in the long-term, SEO and content marketing will bring you the best ROI, the main drawback of these...
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