by Pat Marcello | Tools, Blog, Marketing
This story is too unbelievable. SO unbelievable that I have to write it out for anyone considering purchasing a hosting package — AVOID GODADDY AT ALL COSTS!!! They sign you up for little money and bit by bit, they suck you into more and more service for a...
by Pat Marcello | Marketing
When I mention website metrics and Google Analytics to most of my clients they go silent. They don’t understand what an incredible free tool Analytics is for website metrics and why they should be using it on their websites. Plus, they haven’t a clue how...
by Pat Marcello | Blog, Email Marketing
Soooo… Ta-Da! I’m an expert again. Check out my Expert Advice on “What Say the Experts.” This time the subject is about great email marketing subject lines. In the article, I refer to a subject line delivered by my old working buddy and...
by Pat Marcello | Marketing, Blog
A client wants to advertise on Facebook, Twitter, LinkedIn, etc. AND, he or she wants to send visitors to his/her website. NO! STOP! These people shouldn’t be advertising on social media — anywhere — for one reason: They’re just NOT ready. To...
by Pat Marcello | Search Engine Optimization, Blog
Anyone interested in SEO knows that there was an algorithm shift in the force a couple of weeks ago now. Everyone scrambled to find out what the deal was, but it’s really pretty simple. Is YOUR site worthy? What’s that mean? There’s an acronym to...
