Today, we have an interesting post about BlockChain Enabled Social Media from Junaid Ali Qureshi of Elephantation. I recently got into this at Dock.io. Here’s why BlockChain has become really interesting to me…
The future of blockchain seems to be promising! It is now shifting from the world of financial industries and extending its roots into the realm of digital marketing as well. The digitalization is at its peak in the present era and there is not a single technological advancement that does not influence it in a positive way. The advertising companies in Dubai and the website designing Dubai firms along with those around the world are eager to establish a successful digital marketing practice and blockchain is helping them revolutionize the whole style. Its early adoption by the marketers is becoming crucial for the success of any digital marketing strategy.
Social media marketing is a major part of digital marketing is being highly influenced by the blockchain technology lately. Here are the trends on the rise of blockchain-enabled social media marketing:
- Marketing to a verified group of viewers
Soon with the entrance of the blockchain technology within the spheres of social media marketing, it is determined to showcase features that help in verifying the presence and authenticity of the viewer. This helps the business company to advertise and promote the content and products offers to the verified users. The necessity of verified online identities popped up when bots started facing problems on social media networks like Facebook and Twitter. And also, with the increased demand for customer outreach platforms by the business owners so that they can promote the business. Blockchain helps here by validating the identities of the consumers.
- Using decentralization to reduce the censorship issues
One another reason why Blockchain is gaining momentum is its ability to minimize the censorship issues within the social media platforms. The truth is that platforms like Facebook and Twitter have carved their monetization strategy and a part of this strategy is to heavily censor the content in order to make more money. But, with the help of Blockchain, this can be lifted by creating a more decentralized social network. This will help in reducing the odds of censorship. This way social media marketing will flourish more and the marketers will be able to reach a huge number of audiences.
Regarding this, Christopher Kramer, the founder of onG Social says, “The Blockchain is transforming social media through censorship resistant, global ledger technology that puts each person in control of their data and monetization without the requirement of top-down control.”
- Secure social networks will come into being
The future of blockchain-enabled social media marketing seems bright as it is bringing the feature of safety to the social media networks. The Peerity’s analysis report says, “There are some huge advantages to tying blockchains, which are composed of public ledgers that store all the data of transactions, with social networks. Social networks built on blockchains would be more secure as there wouldn’t be a central hosting server.” This shows that the launch of new social networks based on Blockchain will be seen in the future and marketers need to stay ahead in their game and drive every possible consumer from these networks as possible. Blockchain will be bringing a new twist to the game and business owners must put their heads together to achieve the most.
- Blockchain makes the promotion of social content/ gigs easy
To run a successful social media marketing campaign, you need to invest in the social content and gigs. Either you can hire a marketer for this purpose or get social gigs from the contractors and freelancers. This offers great exposure, a variety of content and is made easy with the help of Blockchain facilitated payment of the gigs. This allows the social media marketers to tap talented pieces from places all over the world. With the help of Blockchain, the talented social media gig designers in different parts of the world can be paid easily. Thus, Blockchain will be seen bringing innovation to the social media marketing trends and content.
- The spread of genuine content only
With blockchain technology at hand, the verification and authenticity of the content get done. The content that is distributed through the social channels can be traced back to the spreading source. This makes sure that the viewers get the right data and it helps in converting them to potential customers.
Blockchain technology is already in action and in no time soon it will make social media marketing an entirely different world. Thus, it’s time you get your hands in the game and learn about the Blockchain-enabled social media marketing trends for the years to come.
Junaid Ali Qureshi is a digital marketing specialist who has helped several businesses gain traffic, outperform competition and generate profitable leads. His current ventures include Elephantation, Magentodevelopers.online.eLabelz, Smart Leads.ae, Progos Tech and eCig.
