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by Pat Marcello | Social Media, Blog, Content Marketing
Video is taking over content marketing and dominating social media platforms. The moment you check your Facebook, chances are you’re greeted by at least one video post and maybe it’s IGTV content. Video content isn’t new on Instagram. Since enabling users to...
by Pat Marcello | Social Media, Blog
It is no more news that in this digital age almost everyone is online, more than 3 billion people are using social networks across the globe so it is beneficial if your company brand is on social media platforms like Instagram, Twitter, Facebook, LinkedIn, YouTube to...
by Pat Marcello | Branding, Blog, Marketing
This is from Sabrina Clark, our friend at Brand-Yourself.com: These days, personal branding is essential. Whether you’re a small business owner, C-level executive, job-seeker or student, everybody has some sort of online presence. And how you look on the web matters....
by Pat Marcello | Branding, Blog
This is a guest post written by Sabrina of BrandYourself.com. What a person does online makes a digital footprint, like a trail of all their activity that can be lead right back to them. But there’s a lot of debate whether it’s fair for employers to take this into...
by Pat Marcello | Blog, Marketing, Search Engine Optimization
Aren’t these the two biggest issues for search these days? I really believe that. It’s not so much what’s behind the page (though you do better to have all of that in order), but what you’re doing that’s prompting people to come to your...
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