by Pat Marcello | Marketing, Blog, Infographics
Earning links from reputable websites in the digital marketing world is the best way to measure the success of your content. Search engine algorithms rely a lot on linking to determine how important a site is on the spectrum out there, which is why so many businesses...
by Pat Marcello | Branding, Blog
This is a guest post written by Sabrina of BrandYourself.com. What a person does online makes a digital footprint, like a trail of all their activity that can be lead right back to them. But there’s a lot of debate whether it’s fair for employers to take this into...
by Pat Marcello | Blog, Marketing, Search Engine Optimization
Did you know that more than 20 percent of the searches at Google are for local businesses? If you think that’s impressive, guess what? The percentage doubles when you’re talking about mobile devices. People are looking for YOUR business at home and on...
by Pat Marcello | Blog, Marketing, Search Engine Optimization
A new study from eMarketer today, shows that customers want to see coupons and images in your local listing This study — done by Marketing Sherpa, a well-respected online research firm — shows these results: You’ll notice that less than half of all...
by Pat Marcello | Blog, Marketing, Search Engine Optimization
Sure, you can create coupons for your customers online, but that’s not really the idea. Think about it. With a brick and mortar store, you have a solid business, but in ONE location. If you’re in Florida, people from Ohio can’t see what you have...
