Is that even a word? “Pinnable”? Well… I just created it. With Pinterest so effective for making sales, we need more “pin” words, right? 🙂

English: Red Pinterest logo

English: Red Pinterest logo (Photo credit: Wikipedia)

But here’s why it should matter to you, IF you’re selling tangibles or even ebooks with killer covers. All it takes is a great picture that people will want to share.

Pinterest has been shown to drive some high-quality traffic. (See my post “Put 28 Million Unique Visitors at Your Fingertips” here.) And it can work extremely well for you, if your business has a visual aspect. E-commerce sites are perfect for Pinterest. But your images need to be engaging to pull customers in…

You have some work to do — on Pinterest and on your website. Get your pictures up there and be sure that you have tagged and described them properly.

But here’s something new that adds to this incredibly cool tool, too. Bing has just added a new feature to its image search. When you go to http://Bing.com/images, searchers can now pin the images they love directly to Pinterest. This makes it more important than ever to have your images tagged correctly for search.  (I have an article about this very topic coming out this week on the SEMRush blog, so keep your eyes open for it.)

When you have image ALT tags completed properly, they are more likely to be picked up by the search engines because you’re telling spiders what the image is. They can’t “see” images, so we have to use text to tell them what these images are, and Bing is making their image search function better.

Here’s what an image search page looks like:

Bing image search with Pinterest Button

 

 

 

 

 

 

 

Notice the yellow circle around the Pinterest Pin It button? When you click the button, a pop up window allows you to complete the image description and to choose a board in your Pinterest collection to pin the image to. If you want to make sales, be sure to write a killer description there, too, to make it more successful in getting re-pins and likes.

Think about using Pinterest more wisely, and about the images you have on your website. Getting traffic is the name of the game, and if you can get it by completing your images properly with no extra work after that… why not?

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