by Pat Marcello | Blog, Marketing, Search Engine Optimization
Did you know that more than 33% of all searches at Google are what they term of “local intent”? It’s obvious what that means… People are looking for businesses, people, or events where they are, whether residents or vacationers. Because of this, Google...
by Pat Marcello | Blog, Marketing, Search Engine Optimization
Did you know that the major search engines teamed up to create a code “standards” website? It’s called Schema.org, and if you’re not following the local business guidelines there, you’re missing out in search. There are 30 criteria to...
by Pat Marcello | Blog, Local Marketing News, Marketing
On June 13, Google announced that they will include short blurbs about your business in Google Maps search results. So, for example, when someone does a quick search for “restaurants in Sarasota FL,” the list will include your restaurant (if your website...
