by Pat Marcello | Marketing, Blog, Infographics
Earning links from reputable websites in the digital marketing world is the best way to measure the success of your content. Search engine algorithms rely a lot on linking to determine how important a site is on the spectrum out there, which is why so many businesses...
by Pat Marcello | Blog, Marketing, Search Engine Optimization
Aren’t these the two biggest issues for search these days? I really believe that. It’s not so much what’s behind the page (though you do better to have all of that in order), but what you’re doing that’s prompting people to come to your...
by Pat Marcello | Blog, Search Engine Optimization
I’m very happy to announce that my article “How to Use Google Analytics to Craft Content” has been chosen by SEMRush as one of the 10 best articles of 2014. I’m very honored to be included in a list of 10 great articles, all from the SEMRush...
by Pat Marcello | Blog, Marketing, Search Engine Optimization
One word that we have been hearing a lot around the Web for a long time is “authority.” It’s not new, and it’s not the first time that authority has become important. Authority can carry your brand a very long way in the Internet jungle. If...
by Pat Marcello | Blog, Marketing, Search Engine Optimization
I have consulted with tons of newbies over the years, and the biggest reason for their failure to thrive is not doing their homework first. In one case in point, a guy wanted to sell T-shirts, which has been a successful way for artists to make some side money...
