by Pat Marcello | Blog, Marketing, Search Engine Optimization
When I first came online waaaay back in 1996, I knew nothing about the Internet. I knew you could look up information, which was a Godsend to me since I’m a writer, and that I could play Internet games. (Some seventeen years later, I haven’t gotten over...
by Pat Marcello | Blog, Search Engine Optimization
Perhaps you have an offline business and now, you’re seeing the benefits of bringing your business online. Well, congratulations for figuring that out! It’s past time, my friend. Offline businesses that don’t bring their expertise online to share...
by Pat Marcello | Blog, Search Engine Optimization
Most of my clients are using Google Analytics, and if they aren’t I make sure they start. But even for the ones that are using it, they really don’t understand how to navigate to what’s important for them to know. For example, if you have a bounce...
by Pat Marcello | Blog, Search Engine Optimization
For the past several months, since “Penguin” came out in May 2012, Google has been sending “unnatural link” messages to their Google Webmaster Tools account holders, telling them that some dubious links were coming into their sites. Some of the...
by Pat Marcello | Blog, Tools
If you have read either of my blogs before, you’ll probably remember a little icon in the lower left-hand corner that says, “Zemantafied.” That’s because I’m using a Firefox add-on called Zemanta. Zemanta is a free plugin and it has some...
