by Pat Marcello | Blog, Search Engine Optimization
Perhaps you have an offline business and now, you’re seeing the benefits of bringing your business online. Well, congratulations for figuring that out! It’s past time, my friend. Offline businesses that don’t bring their expertise online to share...
by Pat Marcello | Blog, Search Engine Optimization
Most of my clients are using Google Analytics, and if they aren’t I make sure they start. But even for the ones that are using it, they really don’t understand how to navigate to what’s important for them to know. For example, if you have a bounce...
by Pat Marcello | Blog, Search Engine Optimization
For the past several months, since “Penguin” came out in May 2012, Google has been sending “unnatural link” messages to their Google Webmaster Tools account holders, telling them that some dubious links were coming into their sites. Some of the...
by Pat Marcello | Blog, Search Engine Optimization
As we all know, backlinks are the blood of SEO (search engine optimization.) We try to present awesome content for our readers or viewers, and hope to the ghod of the Internet that some of them will like what we have done and give us a link on their blog or website....
by Pat Marcello | Blog, Search Engine Optimization
Something I see all the time on business owners’ websites is a tab at the top of their home page that says, “Home.” That’s the worst thing to have there! It should tell visitors who you are and a little regarding what you site is about. The...
by Pat Marcello | Blog, Search Engine Optimization
Even if you’re not a tech-head like I tend to be, you may know what SEO (search engine optimization) is, but not how it works. There are many ways to go about making someone’s site worthy of search traffic, but they all come down to three elements —...
