by Pat Marcello | Blog, Marketing, Search Engine Optimization
Sure, you can create coupons for your customers online, but that’s not really the idea. Think about it. With a brick and mortar store, you have a solid business, but in ONE location. If you’re in Florida, people from Ohio can’t see what you have...
by Pat Marcello | Blog, Marketing, Search Engine Optimization
Did you know that more than 33% of all searches at Google are what they term of “local intent”? It’s obvious what that means… People are looking for businesses, people, or events where they are, whether residents or vacationers. Because of this, Google...
by Pat Marcello | Blog, Marketing, Mobile Marketing
If you’ve been awake for the past decade, you know that mobile phones have been quietly taking over . You can get email, surf the web and even watch movies on your cell phone these days, and people are learning to buy from them, as well. This is no surprise. It...
by Pat Marcello | Blog, Marketing, Search Engine Optimization
Did you know that the major search engines teamed up to create a code “standards” website? It’s called Schema.org, and if you’re not following the local business guidelines there, you’re missing out in search. There are 30 criteria to...
by Pat Marcello | Blog, Local Marketing News, Marketing
You think that you don’t need to interact with your potential and current clients? Well, you do, and what better way to do it than by using the Internet? That’s what Domino’s Pizza is planning to do. Here’s a statement from a July 25 post:...
by Pat Marcello | Blog, Email Marketing, Marketing
The online world is a bit like the Wild West. It’s been tamed considerably over the years, but people still have this leery attitude about buying anything online. Oh, they’ll go with the Targets and the L. L. Bean, for example, because those are brands...
