by Pat Marcello | Blog, Mobile Marketing
I know, I know. You have an iPhone. That’s cool. I don’t. I prefer my Android device and I’ve found some pretty cool Android apps for business that I’d like to share with you. Yes, even with you Apple heads because chances are, you can find...
by Pat Marcello | Blog, Marketing
And so you wonder… How can I get some of that traffic, right? If you have a “visual” business, it’s simple. Join Pinterest and post like crazy. If you don’t know what Pinterest is, you have probably been hiding under a rock online, as...
by Pat Marcello | Blog, Search Engine Optimization
Something I see all the time on business owners’ websites is a tab at the top of their home page that says, “Home.” That’s the worst thing to have there! It should tell visitors who you are and a little regarding what you site is about. The...
by Pat Marcello | Blog, Marketing
Google Places for Business (AKA “Google Places,” formerly “Google Local Search”) is a must-have for online businesses. Your listing will appear in Google searches when it’s relevant to the search terms typed in and the searcher’s...
by Pat Marcello | Blog, Search Engine Optimization
Even if you’re not a tech-head like I tend to be, you may know what SEO (search engine optimization) is, but not how it works. There are many ways to go about making someone’s site worthy of search traffic, but they all come down to three elements —...
by Pat Marcello | Blog, Marketing
When I was a kid growing up, my mom used to make this horrible stuff called “Spam.” It came in a can, and raw, it was like eating ham mush. It wasn’t too bad, once it was fried and blackened, but today, when people hear the word, “spam,”...
