by Pat Marcello | Blog, Mobile Marketing
I know I have written to you about mobile advertising before, but I’m not sure you really understand how important it is and how much more important it’s becoming. Almost everyone now has a smartphone or tablet, and they use them sometimes more than they...
by Pat Marcello | Blog, Content Marketing
Who are you online? OK, I know you’ll probably think, “I’m Joan Doe!” Well, of course you are! But… Unless we’re talking about video or audio, the only way that your audience (your raving fans) can know you is by the tone of your...
by Pat Marcello | Blog, Tools
One important part of business is keeping track of your money. When you use PayPal and make an occasional sale here or there, you can usually pull out Excel or create a spreadsheet in Google Drive and have what you made and what you spent at your fingertips. But...
by Pat Marcello | Blog, Social Media
Is that even a word? “Pinnable”? Well… I just created it. With Pinterest so effective for making sales, we need more “pin” words, right? 🙂 But here’s why it should matter to you, IF you’re selling tangibles or even ebooks with...
by Pat Marcello | Blog, Search Engine Optimization
If you have been in the online business world for a while, you may have learned about buying and selling aged domains. You may even have purchased an aged domain for its page rank and age, as domains with higher page rank and with a longer time on the Web tend to rank...
by Pat Marcello | Blog, Search Engine Optimization
Lots of people think they know something about SEO, which is cool. Every webmaster on the planet should know something about it, just so they’re doing the basic things, such as performing keyword research, filling in their Meta data for every page on their...
