by Pat Marcello | Blog, Email Marketing, Marketing
Small business owners who have customers walking in the front door, often never see that potential customer again. Online, it’s estimated that only 30% of the people who visit your website will ever come back. That’s an abysmal ratio! But what if you could...
by Pat Marcello | Blog, Marketing, Search Engine Optimization
A new study from eMarketer today, shows that customers want to see coupons and images in your local listing This study — done by Marketing Sherpa, a well-respected online research firm — shows these results: You’ll notice that less than half of all...
by Pat Marcello | Blog, Marketing, Search Engine Optimization
Sure, you can create coupons for your customers online, but that’s not really the idea. Think about it. With a brick and mortar store, you have a solid business, but in ONE location. If you’re in Florida, people from Ohio can’t see what you have...
by Pat Marcello | Blog, Marketing, Search Engine Optimization
Did you know that more than 33% of all searches at Google are what they term of “local intent”? It’s obvious what that means… People are looking for businesses, people, or events where they are, whether residents or vacationers. Because of this, Google...
by Pat Marcello | Blog, Marketing, Mobile Marketing
If you’ve been awake for the past decade, you know that mobile phones have been quietly taking over . You can get email, surf the web and even watch movies on your cell phone these days, and people are learning to buy from them, as well. This is no surprise. It...
