by Pat Marcello | Blog, Marketing, Tools
On Monday of this week, Burger King’s Twitter account was hacked. The assailants took over and started posting stuff that would make any business’s face turn red. Not only that, but they were posing as McDonald’s, using bad language, and just making...
by Pat Marcello | Blog, Search Engine Optimization
Perhaps you have an offline business and now, you’re seeing the benefits of bringing your business online. Well, congratulations for figuring that out! It’s past time, my friend. Offline businesses that don’t bring their expertise online to share...
by Pat Marcello | Blog, Search Engine Optimization
Most of my clients are using Google Analytics, and if they aren’t I make sure they start. But even for the ones that are using it, they really don’t understand how to navigate to what’s important for them to know. For example, if you have a bounce...
by Pat Marcello | Blog, Time Management
If you have an online business, it just seems like there’s so much to do! Getting your website up and running and keeping it up to date, writing content, checking in with social media sites, learning about your business and the tech side of things, and on and on...
by Pat Marcello | Blog, Search Engine Optimization
For the past several months, since “Penguin” came out in May 2012, Google has been sending “unnatural link” messages to their Google Webmaster Tools account holders, telling them that some dubious links were coming into their sites. Some of the...
