by Pat Marcello | Blog, Search Engine Optimization
Have you ever tested the speed of your website (your website load time)? If not, you really should, as the time it takes each and every one of your pages to load very important on many levels. First, so many people are accessing the Web from smartphones, tablets, and...
by Pat Marcello | Blog, Local Marketing News
I would venture to guess that if you’re at least 20 years old, you remember the Napster controversy way back in the late 90’s. You could go there, find the music you liked and download it to your computer. The music industry didn’t like it because...
by Pat Marcello | Blog, Search Engine Optimization
I belong to a technical SEO community on Google Plus, and today, someone asked a question about infinite scroll. I’m sure you’ve seen it. You don’t have to use pagination to get you through, you just keep scrolling down and get more and more content...
by Pat Marcello | Blog, Marketing
Websites come in all shapes and sizes, and I’ve looked at millions of them, both casually and professionally. Some of them are great, some almost have it, and others just outright suck. There’s no clear purpose for the site, buying is difficult for the...
by Pat Marcello | Blog, Marketing
A book entitled, “Think Like Zuck:The Five Business Secrets of Facebook’s Improbably Brilliant CEO Mark Zuckerberg” by Ekaterina Walter was published in late December. I’ll be honest, I haven’t yet read it, but it’s on my short...