by Pat Marcello | Blog, Mobile Marketing
If you have an offline store to go along with your online presence, you may want to know about a new mobile phone app called Jifiti. Not only will this app benefit retailers, but also people who are gift-challenged like I am. Everyone I care about lives someplace...
by Pat Marcello | Blog, Search Engine Optimization
Earlier this week, the search world got together for SMSX West in San Jose, California. At that gathering, there was some indication of what Google intends to update with Panda and Penguin shortly. In fact, Matt Cutts told an audience that there would be a new version...
by Pat Marcello | Blog, Social Media
I’ve been telling you how great Pinterest is for business. I have clients that use it and find that they’re getting some pretty darned good traffic from it, and they’re making sales. I mean, how cool is that? Just pin a pic and collect dough. You...
by Pat Marcello | Blog, Search Engine Optimization
It used to be that webmasters could actually go to a link broker and buy some backlinks with high authority. Now, Google not only frowns on that practice, but they’ll kick your search kiester for participating in a “scheme to manipulate search...
by Pat Marcello | Blog, Marketing, Search Engine Optimization
When I first came online waaaay back in 1996, I knew nothing about the Internet. I knew you could look up information, which was a Godsend to me since I’m a writer, and that I could play Internet games. (Some seventeen years later, I haven’t gotten over...
