by Pat Marcello | Blog, Search Engine Optimization
One of my clients was. He read about them, but didn’t quite get why they were so important. So, I had an article due for SEMRush, and spelled it all out there. If you have an e-Commerce biz, you’ll want to visit:...
by Pat Marcello | Blog, Marketing
Infographics kind of fell out of favor with me a while back since there were just too many of them floating around. That said, I found this one to be pretty interesting and thought I’d pass along the information. If the study is accurate (and I can’t vouch...
by Pat Marcello | Blog, Marketing
In the last couple years, J C Penney has been losing sales. They have upset their core customer base and are now trying desperately to win them back with social media. What happened? They hired a CEO who didn’t understand their perfect customer, and tried to...
by Pat Marcello | Blog, Content Marketing
Nine years ago, SEO was very different. I remember being taught how effective lots of keyword-laden navigation links were in the footer of your page. When articles could be written, spun into 100 versions and uploaded to every article directory on the Internet (and...
by Pat Marcello | Blog, Marketing
I just submitted a wish to Intuit’s Small Business Growing Strong campaign. Vote for it at bit.ly/ZPX6ON #SupportSmallBiz PLEASE?— Pat Marcello (@PatMarcello) April 28, 2013
