by Pat Marcello | Marketing, Blog, Infographics
Earning links from reputable websites in the digital marketing world is the best way to measure the success of your content. Search engine algorithms rely a lot on linking to determine how important a site is on the spectrum out there, which is why so many businesses...
by Pat Marcello | Blog, Search Engine Optimization
Most of my clients are using Google Analytics, and if they aren’t I make sure they start. But even for the ones that are using it, they really don’t understand how to navigate to what’s important for them to know. For example, if you have a bounce...
by Pat Marcello | Blog, Marketing, Search Engine Optimization
Did you know that more than 20 percent of the searches at Google are for local businesses? If you think that’s impressive, guess what? The percentage doubles when you’re talking about mobile devices. People are looking for YOUR business at home and on...
by Pat Marcello | Blog, Marketing, Search Engine Optimization
Did you know that more than 33% of all searches at Google are what they term of “local intent”? It’s obvious what that means… People are looking for businesses, people, or events where they are, whether residents or vacationers. Because of this, Google...
by Pat Marcello | Blog, Local Marketing News, Marketing
On June 13, Google announced that they will include short blurbs about your business in Google Maps search results. So, for example, when someone does a quick search for “restaurants in Sarasota FL,” the list will include your restaurant (if your website...
