by Pat Marcello | Blog, Content Marketing
Nine years ago, SEO was very different. I remember being taught how effective lots of keyword-laden navigation links were in the footer of your page. When articles could be written, spun into 100 versions and uploaded to every article directory on the Internet (and...
by Pat Marcello | Blog, Search Engine Optimization
Google is acting more and more like a marketing company, isn’t it? Last year, they stopped providing data about the keywords that people type in to get to your website, if they weren’t logged into Google when they searched (which they call “secure...
