by Pat Marcello | Branding, Blog, Marketing
This is from Sabrina Clark, our friend at Brand-Yourself.com: These days, personal branding is essential. Whether you’re a small business owner, C-level executive, job-seeker or student, everybody has some sort of online presence. And how you look on the web matters....
by Pat Marcello | Marketing, Blog, Infographics
Earning links from reputable websites in the digital marketing world is the best way to measure the success of your content. Search engine algorithms rely a lot on linking to determine how important a site is on the spectrum out there, which is why so many businesses...
by Pat Marcello | Branding, Blog
This is a guest post written by Sabrina of BrandYourself.com. What a person does online makes a digital footprint, like a trail of all their activity that can be lead right back to them. But there’s a lot of debate whether it’s fair for employers to take this into...
by Pat Marcello | Blog, Marketing, Search Engine Optimization
Aren’t these the two biggest issues for search these days? I really believe that. It’s not so much what’s behind the page (though you do better to have all of that in order), but what you’re doing that’s prompting people to come to your...
by Pat Marcello | Blog, Content Marketing
Nine years ago, SEO was very different. I remember being taught how effective lots of keyword-laden navigation links were in the footer of your page. When articles could be written, spun into 100 versions and uploaded to every article directory on the Internet (and...
